Online platforms have expanded opportunities for receiving and sharing information, fostering new forms of political expression and participation.
However, they have also introduced challenges to the integrity of the electoral process, which need to be considered by EU EOMs. Since 2021, missions have regularly included the position of social media analyst (SMA), with social media units monitoring how the rights and obligations of election stakeholders are upheld in online campaigns. To strengthen the capacity of social media analysts, EODS provides them with guidance documents and training, including the EU EOM GUIDELINES FOR OBSERVING ONLINE ELECTION RELATED CONTENT.